Blogger Rana El-Baz has carved out a prominent place for herself among the leading content creators in Egypt and the Arab world. This is thanks to the diverse content she offers in the fields of fashion, beauty, and lifestyle, along with her spontaneous and simple style, which has endeared her to her audience and contributed to building a wide fan base, especially among young women and men.
Recently, Rana El-Baz has achieved remarkable popularity thanks to her continuous interaction with her followers and her commitment to providing content that reflects her authentic personality, free from pretense. She has also ventured into new business ventures, demonstrating her ability to translate her social media success into practical, real-world achievements.
In this context, we conducted an interview with Rana El-Baz, during which she discussed her beginnings in the world of fashion and content creation, revealed the behind-the-scenes story of launching her own brand, and spoke about motherhood, her skincare routine, and her advice for young women aspiring to enter the fashion industry.
What essential piece would you recommend every woman have in her wardrobe?
There are essential pieces that every girl should have in her wardrobe, such as a white, beige, or black shirt, as well as jeans and trousers in black and beige. These pieces are the foundation of any look.
What is the most common mistake beginners make when applying makeup?
Applying makeup directly without preparing the skin beforehand. It’s essential to cleanse the skin with a cleanser, then use a toner, followed by a moisturizer, and finally sunscreen. Only then should you apply foundation.
These steps are not a luxury; they are necessary for achieving the best results and protecting the skin.
How do you choose which products to test or promote?
First, I make sure to check customer reviews of the product and review any previous advertisements. Then, I thoroughly examine its ingredients before trying it myself.
Some products can be evaluated in a day or two, while others require months for me to accurately assess them and see their true results.
What’s your essential pre-makeup skincare routine?
Cleanser, moisturizer, and sunscreen—these are all fundamental steps I can’t skip before applying makeup.
How do you balance being a content creator and being a mother?
Initially, when my children were very young, it was incredibly exhausting, and I had to take a break from content creation.
But by establishing a regular sleep schedule for them, I was able to manage my time. I started scheduling videos during their naps, and this proved to be the best way to keep going.
What advice would you give to girls who want to become fashion bloggers?
The most important thing is not to rush things, because rushing kills enthusiasm, while persistence is the secret to true success.
Keep going even if you don’t see much engagement at first; success comes gradually with time.
How do you deal with negative comments or criticism on social media?
I’m not affected by them at all, and I don’t take positive comments too seriously either. What people see of me in videos isn’t the whole person I am; it’s just the side I choose to show.
Therefore, those who criticize me don’t really know me, and that’s why I don’t consider their opinions representative of who I am. I do, however, value the opinions of people who know me in real life because their criticism helps me improve.
As for negative comments, I delete them to avoid arguments or conflicts in the comments section.
Who is your favorite fashion icon?
The actress Yasmine Sabri is always an inspiration to me, especially because of her focus on herself, her determination to succeed and excel, and her distinctive fashion choices.
If you had to choose just one platform, Instagram or TikTok? And why?
I prefer TikTok because it offers wider reach and makes it easier to connect with a larger audience.
