The X platform has announced stricter rules governing its monetization program for content creators, curbing the enthusiasm of accounts that rely on stealing others’ posts or using engagement tactic to boost their earnings.
The platform now relies on its latest artificial intelligence model, Grok, to more effectively identify copied tweets. The company confirmed that the latest version of Grok can detect duplicate content three times faster than previous versions, effectively preventing the exploitation of others’ work.
According to Nikita Beer, X’s Chief Product Officer, the updated detection system not only tracks stolen videos but also widely shared text posts that are reposted without attribution.
Beer explained that content creators who attempt to conceal digital theft by adding watermarks, video introductions, or various edits and effects will no longer benefit from the views generated by such content.
In a deterrent move, the X platform confirmed that revenue and views earned through monetization will not go to content aggregators, but will instead be transferred and deposited directly into the original content creator’s account.
The head of product revealed that the platform detected approximately 1.5 million stolen posts during its most recent review cycle. As a result of implementing these strict measures, the company has already redirected over $1 million in payments to the rightful content creators.
These updates complement the platform’s previous efforts to encourage innovation. X recently launched an advanced video recording and editing suite that allows users to produce and edit their videos directly within the app, rather than importing them from other platforms.
The campaign doesn’t stop at content theft; it also targets accounts that artificially inflate their engagement rates through “reciprocal support” campaigns or pledges to follow everyone who interacts with a post. The platform has vowed to ban any account that repeats this behavior three or more times from its revenue-sharing program and refer it to its policy team for potential permanent closure.
