From the halls of the Faculty of Commerce and the dry screens of statistics, to the world of light and visual effects, the young Egyptian Youssef Mohamed, known as “Youssef Zeitouna,” decided to write his story in his own unique way.
Youssef broke the mold of a routine office job, turning his passion for cameras and the platform of TikTok into a journey filled with millions of followers and travel, proving that content creation is no longer just a hobby, but an art and a business.
Zeitouna presents content under the motto “Just for creative” on his TikTok account, which boasts nearly 330,000 followers and over 10 million likes.
Youssef graduated from the Faculty of Commerce, but he rejected the routine work in banks and corporations, pursuing his true passion in search of financial gain and the opportunity to travel to many countries.
Youssef decided to work in photography, choosing to photograph top content creators he had always admired, as well as some of the most famous brands in Egypt.
With his exceptional work, he began conducting workshops to teach content creation and photography in collaboration with the Ministry of Youth and Sports.
Youssef also creates educational videos on mobile photography, lighting, and using hooks in content, drawing on his experience in the field.
Zaytouna is known for his comedic group content featuring his friends and close family. His videos capture real or staged moments from trips to the North Coast and Ain Sokhna, Ramadan gatherings, weddings, and behind-the-scenes moments.
His style relies on everyday Egyptian dialect, fast-paced dialogue, and lively interaction among the group, with a “wait for it” element that keeps viewers on the edge of their seats.
Among his most notable works is a wedding video that garnered approximately 6.8 million views, showcasing the group’s joyful atmosphere. Another video, a summer trip with friends, exceeded 5 million views and is filled with humorous conversations about daily arrangements.
A comedic promotional video for a local clothing brand also achieved success, racking up 1.8 million views. This video features a humorous scene of haggling over prices.
Zaytouna’s style is characterized by high energy and reliance on group chemistry with his friends, and spontaneity that makes the content seem natural despite planning. It also combines entertainment, promotion, and light education, making him close to an audience looking for content that reflects their daily life with an enjoyable touch.
